Cashflow

Get On My Level

2011-08-12T10:43:00.001-07:00

NEW PCE MAGAZINE OUT NOW

2011-08-07T11:31:00.001-07:00

Live Skype Interview

2011-04-07T18:31:00.001-07:00

THE REMEDY DIGITAL BOOKLET

2011-01-21T11:44:00.001-08:00

BookShelf Music Video

2010-12-01T08:04:00.001-08:00

Pretty Pussycat Music Video

2010-12-01T08:02:00.001-08:00

Email I got today

2010-10-13T14:38:00.000-07:00

Hello Pure Cash People!!! I was reading the last issue I got my hands
on, & it said if your interested in writing for us, contact us at, well you
know your e-mail address. Anyways, here I am. I am not a ''Communication''
major or anything like that, but I am
as we all are hungry. Well, as for me,
I've been like in 8 or 9 poetry books, I write a column for the Newsletter at
my job, Corny huh? Hey I got to keep writing so my skills don't get rusty.
Anyways, I've done some ghost writing, got two featuring lined up rapping,
well, you get the idea. I do a little of everything, try to anything. Why
conform to one form of expression right? Anyways, if you still need people,
just let me know what I got to do, so I can get down, if you don't need people
right now, well, thank you for your time & keep up the good work. I dig the
magazine & the hustle behind it, you guys hit the streets hard! no, I'm not
sucking up, I'm being real. Well, thanks again for your time & much success.

R.Gonzalez

Dream Chaser

2010-10-05T19:08:00.000-07:00

That Song (Dream Chaser) by Fidel Cashflow

Go Helium

2010-10-05T18:43:00.000-07:00

"Going helium is not about reaching for the status quo but about creating a new status quo that goes beyond others imagination"

I've Been Dreamin'

2010-10-05T10:40:00.000-07:00

I've Been Dreaming by Fidel Cashflow

Conde` Couture fashion show @ NaF Studio feat. Fidel Cashflow music

2010-10-05T10:31:00.000-07:00

Why is it hard for an independent artist to make it?

2010-10-05T08:01:00.000-07:00

It’s a rainy Sunday evening and from the window of the dance studio I am rehearsing at, I take a moment to observe normal life. Somewhere between umbrellas, rain coats and rain boots I suddenly feel envious of the ordinariness of common people. The window is open and through its crack I sense the appearance of summer in New York City. The air feels thick and sticky and the raindrops slightly caress my eyelashes. I notice couples, children, lovers and friends; right in this moment, I wonder for a second what my life would be if I weren’t an artist.

Silently, I timidly smile guiltiness and once again I find myself staring at my path standing stubborn in the mirror in front of me. Still avoiding acceptance, on a Sunday evening, while NYC enjoys its streets, I breathe practice.

Practice to perform. Perform to achieve. Achieve to accomplish my so called ‘dream profession’.

Chanting Frank Sinatra and Alicia Keys’ anthems, somehow between being talented, driven, overwhelmed and frustrated, thousands of us live to idealistically make it. Often contemplating its meaning, I frequently think of the idea of –making it-.

What does –making it- really mean? Is -making it- being recognized? Is it being famous? Or is it purely- diligently pursuing- a passion? Is it maybe impacting the world with our talent and skill? Is it being on Broadway? Is it maybe being Off- Broadway good enough? Is it ultimately paying bills? And if- making it- means really paying bills, does that passively imply that who doesn’t live off their craft is not legitimately - making it-?

In an industry where labels are the kings of mainstream and where auditioning and castings are the only apparent accessible devices to monetarily succeed, we all eventually decide to let go of that illusionary career path we once thought we wanted to follow.

We let go off the idea that having an agent is the only way to go. We admit that auditioning is a dysfunctional form of submission and we stop hoping to be signed by a major label. We finally choose to give up dependency. After all, how can we manage to ever be independent if at the end all we live for is a damn call back?

So we quit the status quo and we decide to call ourselves independent artists; we decide to become our own bosses primarily because subconsciously we think independence is solely doing what we want.

Emotionally addicted we think with our heart and feel with our mind, often ending up handling our profession as we would handle a romantic relationship. We take breaks, we get mad at each other for being so greedy and hungry for fame, we act selfish and we frequently settle for less just because of the fact that we love what we do.

To avoid responsibility, we typically blame the industry for being -corrupted - polluted –limited-yet, what are we truly doing as independent artists to take control of our artistic lives?

Some of us make it by -being at the right place at the right time-; most of us however don’t make it because bottom line we know what we want yet don’t bother to think about how to logistically get there.

Independency comes from the manner by which we handle ourselves in relation to our craft. We need to be artistic business men and women to be able to create more avenues of opportunity and pursue art as a job and not only as recreational activity that brings close to no income.

Our artistic self has to erupt within the work we present to society not in how we administer our occupation, yet most of us including myself, fail to understand how to consistently manage our passion as a business.

Making it- is subjective but always remember that ultimately there should be no real difference between living the life of an artist or the one of a Wall Street banker. Become your special 9 to 5.

By: Kiara Mereghetti

Off With His head feat G5P

2010-10-05T05:16:00.000-07:00

Off With His Head feat G5P by Fidel Cashflow

Photostream

2010-08-07T10:32:00.000-07:00

Thisis what I do to telemarketers

2010-01-11T13:31:00.000-08:00

So i've been getting all these calls to my cell phone now soliciting products. The latest ones that have been blowing me up is from a product called Extenze. I figured I play with them a little to see if they take me off their list.

CLICK HERE TO LISTEN

Hip Hop Weekly

2009-11-12T19:18:00.000-08:00

Interview with Asean TV

2009-09-04T19:13:00.000-07:00

Fidel Cashflow @ ARtist Aprecciation Night

2009-09-03T10:02:00.000-07:00

Fidel Cashflow performs at THE SHOW

2009-06-09T13:18:00.000-07:00

Fidel Cashflow performs at the Cultural Event

2009-05-17T13:54:00.000-07:00

Featured on djbooth.net

2009-05-17T13:39:00.001-07:00

Hailing from Southside Jamaica Queens, rapper Fidel Cashflow has maintained a strong underground presence in NYC over the years, by releasing two studio albums and running an indie label and magazine, both called Pure Cash. Gearing up for his third album, the Cuban-American is hoping to reassure his lady that, in spite of his big city lifestyle, Girl You Know there is no other woman on his mind. Joined by singer 3AM on the hook and producer Stephon Washington‘s guitar on the beat, Girl You Know could be a perfect end-of-the-summer song for couples looking to hold on until fall.

Read more: http://www.djbooth.net/index/tracks/review/fidel-cashflow-ft-3am-girl-you-know/#ixzz11RjWk2vt

Orlando Sentinel questions Fidel about PiMP CUPS

2009-05-17T13:25:00.000-07:00

COPYRIGHT The Orlando Sentinel

Byline: Aline Mendelsohn

Mar. 31--Once upon a time, there were bejeweled glasses called goblets and chalices. Today, they have a new name: pimp cups. There's The Pimpstress and The Pimpadelic, The Throwback and The Big Tyme, the Viceroy and The Royal. Those are just a few of the many varieties of the pimp cup, an accessory that has become popular among a segment of the hip-hop community. For the uninitiated, pimp cups are goblets -- sometimes trophy-sized -- decorated with rhinestones, cubic zirconia or even diamonds. Many of the cups spell out in jewels the word "pimp," "playa" or the cup owner's name. In the past few years, the cups have been a visible party accessory among rappers such as
Lil' Jon, 50 Cent and Snoop Dogg. "The pimp cup itself is so iconic of the flamboyance and ostentatious nature of the pimp culture," says Jeffrey O.G. Ogbar, who studies hip-hop culture and is an associate professor of history at the University of Connecticut. "It's just an extension of . .
. the same impulse to be ostentatious and gaudy." "I'd imagine they'd think it's a good accessory, just as much as would a businessman see cuff links as a standard accessory." A hobby grows Debbie Harrison is known in some circles as the "queen of bling." Also known as "Debbie the Glass Lady," Harrison says she originated pimp cups about 25 years ago. The Chicago woman made a hobby of painting glasses as gifts. As a bartender, she used to give them to her favorite customers.

Harrison, now 56, noticed that hip-hop videos showed artists drinking out of plastic cups. "I thought that was terrible," she says.

In 2000, she began selling the cups, which range in price from $100 to $1,000. Word spread, and now Harrison says she makes them for celebrity clients such as rapper Lil' Jon. Locally, Mark Layton runs a business in Seminole County called cus tomcups.net. Attempts to interview him were unsuccessful. "I don't want to go into the secrets of how we do it," Layton told The St. Petersburg Times in December. His Web site features dozens of cups in various shapes and colors. And for the women out there, Layton sells "Honey cups," because, as the Web site points out, "Ladies are pimps, too!" It goes with the outfit Chris Perry sees pimp cups as an exotic accessory and a good conversation piece. Perry, an Orange Park rap producer who goes by the handle "Tight Daddy," owns six cups in blue, burgundy, gold and platinum. He likes matching the cups with his outfits. "It's like a really, really nice showpiece at the club," Perry, 27, says. "It just catches everybody's eye. It really intrigues people, the glitz and glamour of the cup." About a year ago Orlando rapper Cesar Gallardo, a k a Fidel Cashflow, received a pimp cup anonymously.

He's not sure who sent him the stainless-steel cup encrusted with "crystal-looking type things," but he likes it. "I like the way it represents me, and it's different than anybody else's cup," Gallardo, says. "You don't just bring it everywhere," he says. "It's for a special occasion when you're looking to show off. You'll have your pimp cup, your jewelry on, your beautiful girls around." For Gallardo, the cup is an accessory, not a utensil. He avoids using it as a drinking cup because alcohol tends to take the shine away. But he acknowledges, "Depending on how drunk I am, I may end up drinking out of it." One thing is for sure, no matter how hard he has been partying, the cup stays with him at all times. "You don't leave it unattended," Gallardo says.

Copyright (c) , The Orlando Sentinel, Fla.

(213) 237-4914 (worldwide), fax (213) 237-6515, or e-mail reprints@krtinfo.com.

Fidel Cashflow In Orlando Weekly

2009-05-17T12:12:00.000-07:00

STUBBORN STRENGTH

Fidel Cashflow: Year of the Hustler
Desc: CD REVIEW: ARTIST: Fidel Cashflow
Label: Pure Cash Entertainment
Format: Album
Media: CD
Genre: Recording

BY JUSTIN STROUT

The name is the first question in any discussion that involves Orlando rapper Fidel Cashflow. Whether you’re telling a friend about his uniquely accessible street tales, smoothed over with a cleverly straightforward A-to-B flow, or chatting up the artist himself in the middle of the final mixing of his debut, that moniker is a giant, nationalistic elephant in the room. Given to him by
a friend in 1998 as a joke, the reference has become both a statement and a source of frustration.

“As soon as I heard it, I was like, ‘That’s me,’” says Cashflow, whose real name is Cesar Gallardo. “I admire the [Cuban] culture because my whole family, from my mother down, were born in Cuba and they came here.” In addition, Cashflow sees a parallel between his own musical attitude and the stubborn Cuban president. “I like the way that [Fidel Castro] stands on his own and doesn’t get intimidated by the bigger powers,” says Cashflow. Recently, New York’s mix tape king, DJ Clue, took on the same name as an alter ego, prompting fruitless legal inquiries from Gallardo and a dis verse on his own mix tape, put out earlier this year, Faces of Cash.

A frantic romp through every subgenre of hip-hop known to man, Faces serves as a solid preview of Cashflow’s forthcoming official debut, Year of the Hustler. Showcasing his adept grasp of confessional storytelling and radio-friendly hooks, Cashflow works his way through reggaeton, grime, even the “crack” genre being popularized in Harlem at the moment, in which the word is redefined as an adjective to describe something positive. It’s a fascinating display of an artist finding the right fit through sheer will, and according to Cashflow, the quest continues. “[Hustler] is gonna have something for everybody,” says Cashflow. “It has down-South songs, pimp songs, sing-along songs. Pretty much the message that I’m sending is that they need to pay attention to me.”

Cashflow sees the Orlando hip-hop scene as one that’s ready to blow. He believes all the necessary components are in place, but it’s going to take a breakout star to bring everything together — a role he believes he can fill. “I have more than skills in one arena,” says Cashflow. “I’m a member of Full Impact All Starz, which is an elite group of artists and DJs in Central Florida.”

Additionally, the charismatic MC has signed two rising artists, Lady Lyric and Dirt Po, to his Pure Cash Entertainment boutique, and believes he does not need to go anywhere else to make his mark. “When I first came here from New York, I didn’t like it. So I stuck it out, and it wound up being very, very good for me,” he says. “I feel like if you’re destined to be [a star], regardless of where you are, it’s gonna come to you.”

Fidel Cashflow in the Orlando Sentinel

2009-05-17T12:09:00.000-07:00

The Orlando Sentinel, Fla., Jim Abbott column: Fidel Cashflow does things by the book.

COPYRIGHT 2007 The Orlando Sentinel

Byline: Jim Abbott

Sep. 28--Cesar Gallardo, an Orlando hip-hop entrepreneur when he's not rapping as alter ego Fidel Cashflow, couldn't decide whether to start a modeling agency or a magazine.

He went with the latter, which sounds like a lot more work and a lot less glamour than coordinating swimsuit shots. Deadlines, designers, printers, advertisers.

"There's a lot of chasing a lot of different people around," Gallardo says. "There were deadlines that I was trying to meet, then there was getting them pushed back to wait on the designer and the printer."

In the end, there was the inaugural issue of Pure Cash Magazine, a hip-hop lifestyle publication that Gallardo hopes to publish quarterly. It's 31 pages of industry profiles, dating advice, music news and, yes, swimsuit models.

The Q&As, with subjects such as Ozone magazine publisher Julia Beverly, offer some meat to balance the "Amorous Corner" devoted to those swimsuit models.

Interview subjects are relentlessly upbeat, which is OK, but my favorite feature is the dating advice. The first installment is about keeping a "friend with benefits":

Among the "do's": "listen to her talk about stuff you don't care about" and "tell her she is sexy, NOT beautiful."

A "don't"? Don't take her out for special occasions.

Seems as if I've been doing a few things wrong.

But back to the magazine: Gallardo is still working on a distribution deal but hopes to make the magazine a fixture in shops and businesses that might be a good fit with its hip-hop audience.

In the meantime, he is launching an online version, at pure cashmagazine.com, that will be updated weekly. The Web edition will be interactive, with a spot for readers to vote on cover models and other features.

In the music realm, a new Fidel Cashflow album, Pentoxicated, is in the works. The idea is that the magazine might open promotional doors for the music, Gallardo says.

"I'm more inspired now than ever, with more going on," he says. "I have a lot more on my plate than I did before, but now it looks more delicious."

Photoshoot with NVD photography

2009-05-16T15:58:00.001-07:00

Magazine Promo

2009-05-16T15:47:00.002-07:00

The Making Of Holding Weight Video

2009-05-16T15:47:00.001-07:00

Fidel Cashflow on cover of Ozone Mag

2009-05-15T10:48:00.000-07:00

Fidel Cashflow in Rant & Rave Magazine

2009-05-15T10:47:00.002-07:00

Fidel Cashflow in Ozone Magazine

2009-05-15T10:47:00.001-07:00

Fidel Cashflow in Foundation Magazine

2009-05-15T10:45:00.002-07:00

Hip Hop Aint Dead Video

2009-05-15T10:29:00.001-07:00

Hip Hop Aint Dead from Pure Cash Entertainment on Vimeo.

Rap City Appearance

2009-05-15T10:28:00.001-07:00

Fidel Cashflow on Rap City from Pure Cash Entertainment on Vimeo.

The Show

2009-05-15T10:23:00.000-07:00

Download THE SHOW

Pentoxicated

2009-05-14T12:50:00.000-07:00

INdie'n Fire

2009-05-14T12:43:00.000-07:00

Got Cash?

2009-05-14T12:40:00.000-07:00

Faces Of Cash

2009-05-14T12:36:00.000-07:00

Download Faces Of Cash

Alias

2009-05-14T12:35:00.000-07:00

Year Of The Hustler

2009-05-14T11:40:00.000-07:00

Orlando Sentinel

2008-02-08T19:19:00.000-08:00